iProspect, a dentsu company, has appointed Bec Rosa client partner, Victoria.
Rosa joins the business from Bunnings where she has worked for more than 14 years, most recently as media integration manager and digital marketing manager.
She brings extensive experience as a commercially driven marketer with experience in developing customer-focused solutions and driving business change.
Her roles have spanned various functions including advertising, digital marketing, media and content.
Paul Murphy, MD at iProspect Victoria, said Rosa's unique understanding of the needs of clients to solve their business challenges will help iProspect grow and deliver never before results for our clients.
“Bec will drive business success for our clients and iProspect as it continues to grow its unmatched mix of media strategy and storytelling expertise with digital experience and audience knowledge," said Murphy.
"Her business lens will strengthen our partnership offering with dentsu stablemate and CX business Merkle, setting iProspect apart from the capabilities offered in Australia by agencies today."
Rosa joins the iProspect Victoria leadership team, helping drive the business’s growth agenda for 2023.
Rosa said the wealth of experience she's acquired has been invaluable, where she helped with marketing transformation, evolving the business from traditional to omnichannel marketing that’s aligned to the ever-changing consumer and media landscape.
“It’s a great time to be joining the iProspect and dentsu business and I am looking forward to driving growth for our incredible and diverse clients and leading a talented group of digital executives," said Rosa.
"With so many talented marketers leading performance minded business in Melbourne, iProspect is perfectly positioned in this market.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.