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Apple’s iPhone fights off a flock of dystopian bird-like surveillance cameras in the latest global privacy campaign.
The clip, via Omnicom's TBWA, is the latest in Apple's privacy pitch -- that personal information belongs to the user and not big platforms which want to harvest and monetise data.
The campaign has two executions: Flock that features bird-like surveillance cameras set after people’s browsing data before Safari’s privacy protection comes to the rescue, and a set of digital ads called Disruptive Displays that appear to hijack actual browsers in real time.
Flock is a fantastical, dystopian depiction of the online surveillance economy. Bird-like surveillance cameras set after people’s browsing data before Safari’s privacy protection comes to the rescue.
Disruptive Displays will show digital ads that appear to hijack browsers in real time, exposing the dangers of online privacy by bringing the message to the very place where it's most impactful, internet browsers.
Users scroll through favourite sites, when a hidden onlooker peels back part of the page and reveals themself staring at them, before hiding back behind the screen when the Safari messaging appears.
Credits:
Agency: TBWA\Media Arts Lab
Production Company: Smuggler
Director: Ivan Zacharias
Bird design: Legacy FX
Editorial: Rock Paper Scissors Editorial
VFX: House of Parliament
Color: TRAFIK
Sound Design / Mix: Barking Owl
Music Editorial: Model Citizen
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