IPG Mediabrands has promoted Harry Preston to managing director of the group’s brand experience agency Ensemble. Preston is currently general manager and will help lead the agency after former MD Melissa Fein stepped up as dual CEO of Initiative and Ensemble earlier this month.
“Harry has been central to the successful re-engineering of Ensemble since the beginning of this year,” IPG Mediabrands CEO Danny Bass says.
“He has led by example in the creation of breakthrough brand and experiential campaigns for clients. I have no doubt that he will continue to sharpen Ensemble’s skills in this highly engaging area for brands.”
Preston has 16 years of multinational agency experience including stints in Europe, the US and Australia covering media and technologies across multiple marketing categories. Prior to Ensemble, he worked for creative agency Airborne and has held a number of senior roles for FCB in London, Chicago and Sydney.
“Ensemble has developed many highly creative and successful brand campaigns and experiences for clients like Nestle, LEGO, the Australian Grand Prix Corporation and KFC. I’m very excited to help drive its continued success,” he says.
Fein regards Preston’s appointment as a natural step in Ensemble’s progress. “Harry is a highly creative client and team leader and I am looking forward to working with him in this next phase for Ensemble,” she adds.
IPG has strengthened its leadership team at Initiative recently. In addition to Fein, Tristan Burrell has been appointed national chief strategy officer and Shaun Briggs as managing director of the Melbourne agency.
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