IPG Mediabrands has appointed Matt Sallis as the new Reprise CEO.
Sallis has been the managing director, accounts and performance at Reprise in Canada for the past three years.
He takes over from former CEO Grace Liu, who has resigned and left the business after being appointed in January 2018.
“Matt has impressed Reprise’s international management with his vision and initiatives for the future,” says Mediabrands Australia acting CEO Leigh Terry.
“In discussions with Matt over time, I share the enthusiasm for his leadership and am delighted that he will be the new CEO of our Australia business.”
While Reprise is part of the Mediabrands group, it also works for independent clients including Monash University, Discovery Parks, Real Insurance and the government of South Australia.
“The agency’s seamless integration with the wider national Mediabrands group, as well as its independent clients, is a great platform and I am truly looking forward to leading and contributing to the business,” Sallis says.
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