Independent marketing consultancy Mindbox has appointed ex-IPG Mediabrands' Ellen Rafferty to the role of business manager.
Rafferty will be tasked with expanding Mindbox’s service offering to both existing and new clients, as well as assisting founder and CEO Nic Halley with the day-to-day running of the business.
Prior to Mindbox, Rafferty was the national director of data, platforms and operations at Kinesso, part of IPG Mediabrands.
She worked on brands such as Coke, Nestle and HBF as well as playing an integral role in setting up and leading the Australian government digital operations process, aligning them to the industry’s brand and data quality best practices.
She has also worked with industry bodies and internally across IPG Mediabrands, to standardise the best technologies and approach to protect advertisers’ brand safety, privacy, ad fraud detection and ad quality measurability across the spectrum.
Halley, said Rafferty brings with her a wealth of knowledge and experience in developing and implementing client tailored solutions across the pillars of media, measurement, platforms and personalisation.
"Her proactivity, attention to detail and her knowledge on industry issues such as data privacy regulations, will help ensure we continue to create meaningful and innovative solution for our clients," said Halley.
Rafferty said Mindbox has an "incredible reputation" in the region, particularly for its ability to harness data and insights to create and develop strategic marketing campaigns, so she's delighted to be joining such a talented and dedicated team.
"I can’t wait to leverage my experience working with data and technology to further advance client results, helping to build on the success of the business to date," she said.
Mindbox has over 23 years of specialisation across digital consulting and media services and works with local brands including HCF, Australian Payment Plus (eftpos), Petsure and Teachers Health, as well as global brands across the ANZ region.
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