Omnichannel supply-side platform OpenX Technologies has appointed Clay Gill regional VP of buyer development, APAC.
Gill will lead the buyer development team across the region, working closely with holding companies, independent agencies, and brands to harness the benefits of programmatic for campaign performance.
Gill brings more than 25 years of experience in the digital advertising industry, having previously served as chief data and technology officer of IPG Mediabrands, CEO of Kinesso Australia, CEO of Matterkind Australia and GM for AU and NZ at The Trade Desk.
OpenX APAC MD Mitchell Greenway said Gill's vast experience and deep understanding of the digital ecosystem will be invaluable as the company continues to expand its presence in APAC.
“His leadership in programmatic and data-driven solutions, combined with his passion for innovation, make him the perfect fit to drive our mission of empowering buyers with more control, transparency, and precision in their programmatic strategies," he said.
Gill said OpenX is at the forefront of innovation and growth, solving some of the most pressing challenges in programmatic buying, from delivering superior results through curation to providing unified, transparent reporting.
“I’m looking forward to collaborating with this talented team to deliver solutions that drive success for our clients and partners," he said.
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