Global advertising group IPG has acquired RafterOne, a provider of multi-cloud commerce solutions on the Salesforce platform.
RafterOne will continue to focus on building around Salesforce to support clients across the IPG network that want to leverage the CRM platform.
Commercial details of the deal haven't been revealed.
RafterOne will align with MRM, IPG’s digital-first customer experience and commerce agency.
IPG CEO Philippe Krakowsky: “Our clients are looking for partners that help them adapt strategies and find new ways to interact with customers across physical and digital environments.
"Salesforce has become a priority platform for marketers to thrive in the digital economy and RafterOne delivers highly personalised content that engages and converts in a measurable, precise and repeatable way. RafterOne has created a team that values collaboration and accountability.
"In our work with them to date, we’ve found that our cultures are very complementary, and we are excited to have them bring their specialised Salesforce capabilities for commerce, service, data, marketing, and customer experience to our clients and agencies across the group.”
Erik Dodier, co-founder & CEO, RafterOne: "The combination of RafterOne and IPG’s capabilities offers a powerful and compelling solution, one that will make it easier than ever before for brands to create connected experiences for both B2B and B2C audiences across all channels, devices and geographies."
RafterOne has worked on behalf of some of the world’s leading B2B and B2C brands including Skechers, KIND Snacks, The Company Store and Trane.
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