Independent agency Involved Media has won the media pitch for CareSuper.
The incumbent was IPG agency Initiative.
Involved Media will now head up media strategy, planning and buying for the superannuation brand.
CareSuper became one of the 20 largest retirement savings managers when it merged with Spirit Super late last year. It now has more than 573,000 members and more than $53 billion in funds under management.
Today CareSuper announced another merger with a rival retirement savings fund.
CareSuper brand lead Sid Srinivasan said the brand was thoroughly impressed by Involved Media’s expertise, creative approach and strategic insights.
“Our team sees this partnership as a key milestone, and we look forward to working closely with them to continue delivering meaningful outcomes for our members," Srinivasan said.
Involved Media managing director Sarah Keith said the agency was exceptionally pleased to welcome CareSuper as a client.
"We have been deeply inspired by the strong parallels between our organisation, challenger brands with an ethical North star, with care at the heart of the service we deliver," Keith said.
Involved Media general manager and strategy lead Dan Hojnik said it’s been such a pleasure working with Srinivasan and the CareSuper team throughout this process.
"From day one, it’s felt like the start of a really strong and meaningful partnership," Hojnik said.
"We’re genuinely excited to help CareSuper get more from their media and ultimately deliver the best outcomes for both the brand and its members."
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