Independent media agency Involved Media has promoted Sophie Carkeek group business director, effective immediately.
Carkeek, reporting to Involved media general manager Dan Hojnik, will oversee the Transact business and continue to work across Involved Media’s growing client list.
Sophie was previously group account director at Involved Media. She joined the business in May 2021 following a position in plannning and strategy at media agency MediaCom. Her resume also includes senior roles at Cole Media and dentsu X in Melbourne.
“It’s been an incredible two years at Involved Media, as the agency has evolved its proposition to better service clients and partners," she said.
"I’m looking forward to building on that momentum, nurturing the great talent we have in our agency and continuing to help our clients grow their brands."
The promotion follows strong revenue and client growth over the past two years with the addition of new senior staff and new clients including Crime Stoppers Australia, Hertz, NordicTrack, Chartered Accountants Australia and New Zealand, Crayola and ZERO.
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