Scott Cullather and Laura Roberts.
Brand storytelling and experiential innovation agency INVNT GROUP APAC is wrapping up 2024 with major new business wins.
The agency recently won the LinkedIn account in a three-way competitive pitch.
The work, Talent Connect 2025, LinkedIn’s premier event for global talent leaders and practitioners, will involve the Three City APAC Series, Sydney, Singapore, and India, early next year.
INVNT GROUP APAC’s also added Aussie Broadband to its roster after the agency won a two-way pitch at the SXSW activation.
LinkedIn director of marketing JAPA, Danielle Zikman is thrilled to collaborate with INVNT.
“Our regional 2025 Talent Connect event series will highlight how talent professionals are uniquely positioned to shape the future of work by embracing change and reimagining what’s possible,” she said.
“These events will showcase LinkedIn’s AI solutions and advancements and how they can help unlock potential for our customers as the world of work changes.”
Aussie Broadband senior manager, B2B marketing, Jared Lock said partnering with INVNT to bring the “Big Aussie Backyard’ concept to life allowed the brand to showcase its cutting-edge technology while staying grounded in our grassroots values.
“As the Hub Sponsor at the Tech and Innovation Expo during SXSW Sydney, we knew we had to create an experience that was both engaging and unforgettable,” he said.
“INVNT encouraged us to think outside the box, and together, we’ve raised the bar for what’s possible. We’re excited to continue this creative partnership as we look ahead to our 2025 experiential marketing initiatives.”
These new business wins cap off a successful year for the agency with INVNT having worked across a range of high-profile accounts, including Xero, Amex, Live Nation, ByteDance, Levi’s and Netflix in 2024.
INVNT GROUP APAC managing director Laura Roberts said she is excited to continue working alongside “an exceptional team and amazing clients” who push boundaries in 2025.
“We’ve seen amazing growth and momentum for INVNT GROUP this year, with successive business wins, the continued success of the partnership with SXSW Sydney for the second year, and our phenomenal podcast series which involved some incredible marketers and explores the exciting intersections of ideas and experiences that make SXSW Sydney a unique platform for thought leadership,” she said.
“Looking to 2025, I am really excited about our innovation capabilities, where we can integrate brand experiences with extended reality using AR, VR, gamification and artificial intelligence.”
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