Orthodontics brand Invisalign has appointed Louise Cummins as head of marketing for APAC as the brand gets set for an assault on the beauty and cosmetics market.
The move marks a new strategic direction for the brand, with the aim of tagreting fashion focused females.
Cummins - former Hybrid Television Services head of marketing - said: ""Invisalign is a real 'game-changer' and I am excited to be joining such an innovative company at this time. It's rare in your marketing career that you have the freedom to develop the direction of such an innovative product."
Invisalign Australia managing director Mark Van Weelde said: "We are thrilled to have Louise on board to lead our marketing efforts within the Asia Pacific Region. She will play a vital role in generating business growth and helping us reach out to the thousands of Australians that want to improve their smile."
Cummins has also worked as a marketing manager for Singtel Optus, World Vision, MGM Home Entertainment and WC Perfold.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.