whiteGREY has hired Nomfundo Msomi as head of strategy, a role that will see her move from Abu Dhabi where she is global head of brands at Etihad Airways.
Msomi was strategy planning director at Isobar in Hong Kong from June 2019 to July 2020. Prior to this, she held the position as strategy director at brand transformation company FITCH, leading Greater China, APAC and global clients across all verticals.
Working closely with whiteGREY chief strategy officer Simon Wassef, Msomi will further strengthen the whiteGREY strategy offer.
Wassef says Msomi has world-class talent.
‘This is what whiteGREY is all about: world-class talents who make world-class work. Nomfundo is exactly that,” says Wassef.
“She’s X-shaped. She operates at the intersections of brand, design, experience and business strategy, where the tensions are.”
Msomi started her career as a fellow of WPP’s highly-selective global Marketing Fellowship program. The program, which garnered thousands of applicants each year, developed talent through agencies, disciplines and geographies and provided a platform for her to experience various strategy roles in London, New York and APAC.
Msomi says she is delighted to be joining whiteGREY and returning to the WPP group.
“The agency has produced globally recognised work across a broad spectrum of disciplines, and I'm excited to be part of the journey,” says Msomi.
“I can’t wait to bring my mix of experience to the team and contribute to whiteGREY's ongoing success.”
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