Integral Ad Science (IAS) has launch its AI-driven Total Media Performance (TMP) solution.
By combining media quality and cost insights with IAS’ quality path optimisation, TMP aims to enable advertisers with supply chain transparency to optimise towards the most efficient media.
Dynamic Performance Profiles also enable advertiser to maximise reach and performance and automatically adjust campaigns mid-flight with dynamic, privacy-safe contextual targeting.
By reallocating spend towards higher-quality paths, IAS delivered a 25% decrease in cost per conversion and a 33% decrease in the cost of a quality impression for a global technology brand.
IAS CEO Lisa Utzschneider said the launch of TMP marks a significant evolution for IAS as the platform expands beyond media efficiency and brand protection to deliver a unified marketing performance solution.
“We’re uniquely positioned to help advertisers unlock data to transform media quality insights into actionable, revenue-driving strategies and achieve superior results across the increasingly fragmented digital media ecosystem," she said.
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