Integral Ad Science (IAS) has launched its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile app inventory.
IAS’s Pinterest solution delivers marketers access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns.
The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis.
The launch of this new solution follows reports that Pinterest is observing an all-time record level of user engagement as people seek creative solutions to ‘life-at-home’.
Pinterest searches for “work from home” are up 1,411% and searches for “children’s activities” are up 4,055% globally with 82% of these users accessing the platform via a mobile device.
“IAS is excited to partner with Pinterest to offer marketers a mobile viewability and fraud measurement solution that works in-app, where people are engaging,” IAS CEO Lisa Utzschneider says.
“This partnership helps provide the transparency that marketers need to optimize their campaigns on the popular network”.
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