Instagram's new tool for the safety and wellbeing of its users makes it as hard as possible for someone who has been blocked to contact the profile again.
Now when blocking an account, the user will be presented with the option to block other accounts they may have or create, making it more difficult for them to interact on Instagram.
Instagram is expecting it's community will need to block 4 million fewer accounts every week, since these accounts will now be blocked automatically.
Instagram said: "Since launching Hidden Words last year, more than one in five people with large followings have turned on the feature, giving them a powerful tool to automatically filter harmful content from their comments and message requests.
"We've seen that Hidden Words has been really effective at keeping people safe. When people turn on Hidden Words for comments, on average, they see 40% fewer comments that might be offensive.
"We want to help more creators benefit from this protection, so we're starting to test automatically turning on Hidden Words for Creator accounts. Everyone will continue to be able to turn these settings on or off at any time and build a custom list with additional words, phrases and emojis they may want to hide."
Hidden Words will receive modifications to improve user protection, including expanding the feature to cover Story replies, so offensive replies from people not followed will be sent to Hidden Requests folder.
There will also be a new filtering system to target offensive comments and slander by hiding more intentional misspellings of offensive terms, for instance, if someone uses a “1” instead of an “i”.
Nudging people to be respectful in comments and direct messages has also been introduced as part of this new safety and wellbeing tool.
Now, a new notification will encourage people to pause and consider how they want to respond before replying to a comment that our systems tell us could be offensive. These nudges are live for people whose apps are set to English, Portuguese, Spanish, French, Chinese or Arabic.
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