Journalist and newsreader Sharyn Ghidella, who has just lost her job after 17 years at Seven, has an insider's view on the current round of redundancies hitting the media industry.
The "tap on the shoulder" came when she was at the hairdressers.
"As has been widely reported, the past couple of weeks in TV has, sadly, been a miserable affair," she said.
Television networks have been shedding staff as they come up against stubbornly low advertising spend, dampened by economic headwinds.
Nine has cut 200 and Seven West Media has 150 people going, according to insiders.
"A long list of talented, loyal and dedicated employees have been shown the door, in what seems to have been an interminable process of pulling the band-aid off slowly when it comes to removing what’s been deemed excess stock from the building," said Ghidella.
"These people are some of the best 'content creators' in the business (well, we are digital first now). They are good people and it’s been heartbreaking to watch.
":I’ve seen the toll it’s taken on those who’ve left, those delivering the pain and those still there, and when it comes to witnessing this heartache, I think I’m done.
"I’m also not one to have my evening news served up with humour and horoscopes either, so, to be honest, it is time to go.
"As I’m known to say, the caravan moves on. There is certainly plenty of talent left in the building and I wish them nothing but the best moving forward.
"Because television is a great industry, journalism is a worthy profession in any functioning democracy, and I couldn’t be more grateful for all the time I’ve spent so far, working in media."
Her colleagues at Seven Brisbane gave her on air air tribute.
“Sharyn leaves with our respect, our admiration and wishes for an amazing future. Love you Shaz," said presenter Max Futcher.
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