Innocean Group Australia has secured the brand strategy, creative, and media account for Geotab, a specialist in fleet management solutions and connected transportation, following a competitive pitch process.
The Innocean Group Australia’s consultative company, lowercase, has been selected to lead the research for Geotab to measure and bridge the gap between the ANZ and Southeast Asia B2B strategy.
“We are excited to work with Innocean and lowercase to elevate our brand and optimise our strategies. This partnership is a significant step forward in our mission to lead the fleet telematics industry in innovation and customer satisfaction," Geotab APAC marketing lead Lia Geraissate said.
Headquartered in Canada, Geotab is a technology company with connected vehicle and asset solutions, leveraging data analytics and AI to enhance fleet performance, safety, and sustainability while optimising costs.
Innocean CEO Jasmin Bedir said the agency is thrilled to partner with Geotab and bring its experience in brand strategy, creative, and media to support the company’s growth ambitions in the fleet telematics sector.
"Creating impactful and innovative messaging that resonates with diverse audiences across APAC is something we’re passionate about," she said.
Innocean head of media Kathryn Furnari said the team is are excited to be leading the media strategy and buying for Geotab across the ANZ and Southeast Asian markets.
"Our true end-to-end thinking, supported by rich, AI-enabled research and consulting, will ensure we deliver targeted B2B media solutions that drive measurable growth and brand impact.”
lowercase MD Matt Morgan said it was important to start with a true understanding of the customer and the B2B fleet telematics industry.
“Our TBX tool will provide the depth of one-on-one interviews with the scale and speed of quantitative research, offering Geotab detailed and actionable insights that measure the gap between markets, business and customers. This research will be crucial in understanding the distinct needs and opportunities within the APAC market, ensuring that Geotab’s strategies are precisely tailored to each region,” he said.
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