Independent agency Enigma has appointed Karl Bates executive strategy director.
Bates brings more than 15 years of management, agency, and client skills to Enigma, with global experience in automotive, FMCG, finance, telecommunications, technology, and government.
He joins Enigma aftger three years as executive planning director at creative agency Innocean.
Before that, Bates held executive planning roles at BWM Dentsu, where he delivered award-winning campaigns for Toyota, BOQ, Babylove, and the Garvan Institute, and the McCann Worldgroup, creating work for clients including Coca Cola, MasterCard, Uncle Tobys, L’Oreal and Nimble.
He also founded German agency D-Office, working with clients such as Swatch, adidas and Levi Strauss Europe, and
has also worked in planning roles for several UK and German-based agencies.
Enigma founder Lisa Sutton Gardner: “Karl’s passion is rolling his sleeves up for clients and creating from scratch. He’s a highly experienced strategist and is well-respected across the industry.
"He’s worked on some incredible, award-winning campaigns and gone above and beyond for his clients and on top of that he’s a delightful person. I’m absolutely thrilled he is joining the Enigma team."
Bates: “I’m excited to join Lisa and the Enigma team and work in a fully integrated agency with creative, media and brand under one roof. Enigma’s reputation for delivering highly awarded, effective advertising was a key attraction, along with its commitment to offering world-class design.
"My passion is creating dynamic campaigns to deliver real-world results, so this new role is a great fit.”
Bates’ appointment is effective immediately.
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