Giorgia Butler, Kathryn Furnari and Jasmin Bedir.
Innocean Australia has introduced a media planning and buying capability within the agency.
The media division will have three foundation clients: Hyundai Australia, Geotab and Sandhurst Fine Foods.
Innocean’s expansion of its full service offering into media follows the appointment earlier this year of Kathryn Furnari to the newly created role head of media, to provide clients with media advisory and strategy services within Innocean Australia and the wider Innocean Group offering in Sydney.
Furnari will now lead the new media planning and buying offering, working closely with Innocean’s new chief strategy officer, Giorgia Butler, who joined the agency from Nunn Media in May.
The agency is also on a recruitment drive, adding 20 media specialists to its staff, with further senior hires to come.
Innocean CEO Jasmin Bedir said the move into media was in response to client demand for truly integrated, connected creative and media capabilities.
“This is another transformative year for Innocean as we seek to constantly iterate, change and grow to meet client needs," she said.
"The move into media signals a new direction for our agency, as the media market continues to rapidly evolve. Our clients have been asking us for advisory services that add to a more rounded dialogue on the ROI for their marketing and advertising investments, and now we can offer an end-to-end solution,” she said.
Butler said it’s a dream to be able to offer clients a truly seamless and cohesive approach to accelerating growth.
"Under one roof, we now combine the data smarts of media planning with bold creative insights to generate more of the brave, effective and impactful work our clients have come to expect from Innocean," she said.
"I’m excited to see where we can go with this and so are our clients.”
Furnari said the agency is proud to be building something special here: an environment that fosters ideas worth investing in, where media and creative are one team, and everyone has the opportunity to influence not only where campaigns appear but who they reach and how.
"By integrating media planning, data analytics, and creative execution, Innocean provides a seamless and impactful experience for clients, ensuring campaigns are both strategically sound and creatively inspiring," she said.
"Our offering is designed to break down silos and bring a more unified approach to campaign development and allows us to create new media moments and do things differently for our clients.”
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