Innocean Australia has strengthened its team with 10 new staff across CX, creative and account management as part of the agency’s continued transformation to deliver a multi-channel, CX and integrated approach for clients.
Charlotte Berry, most recently a senior strategist at UM and copywriter at CHE Proximity, joins as senior communications strategist.
Her role sees her bridging creative, media and planning disciplines from the inception stage of client briefs to creative execution.
Carly Pelham joins Innocean as senior account director from CX agency Apparent, where she worked on clients Chartered Accountants, CyberCX and The Smith Family.
She has also worked with AnalogFolk, Havas and TBWA.
Abigail Sands joins as CX account director. She was previously at Iris Worldwide, working across clients Diageo, Suncorp, Samsung, IHG and Honda (UK).
Originally from the UK, where she worked at digital agency Elvis, Laura Parker joins the Innocean team as copywriter.
Prior to this, Parker held creative roles in Sydney at VMLY&R and CHE Proximity.
Joel Kroon joins as a CX strategist and was previously with Holler, where he worked on Audi CRM.
He has also worked at The Hallway and Apparent, delivering CX and digital programs for VMware, Grammarly, Austrade and Cricket Australia.
Fiona Wang joins as CX project manager. She has previously worked in brand experience, events and partner management with Jaguar Land Rover Australia and Wisetech Global.
After stints with CHE Proximity and The Monkeys in account management, Alex Pelosi joins Innocean as senior account manager.
Emma Culbert also joins as senior account manager and brings more than eight years of CX/digital experience in London and Sydney, including positions at LIDA, MercerBell, Apparent, Proximity London, TMW Unlimited and VMLY&R London.
DOP, editor, colourist and motion graphics artist, Lucio Tagliani, becomes integrated editor to strengthen Innocean’s in-house production offering.
He has held previous roles with Aristocrat Technologies as a technical artist.
Nicole Craig joins as PR director to work with Innocean clients.
She has more than 10 years’ experience across lifestyle brands in design, travel, motoring and hospitality.
“The calibre and experience of this team demonstrates what Innocean is bringing to the table for clients," Innocean Australia CEO Jasmin Bedir says.
"We are well and truly delivering on our promise to transform the agency into a multi-channel, integrated offering with a strong focus on CX and with amazing creative credentials under the leadership of executive creative director, Wez Hawes.”
These are the latest appointments at Innocean in what has been a hiring spree since Bedir took over leading the agency mid-last year.
She spoke with AdNews at the end of 2020 on her plans to reboot the agency which also included making pitch lists and picking up new clients beyond the automotive industry.
Bedir replaced Peter Fitzhardinge who had led the agency since 2015. ECD Steve Jackson also departed the business and was replaced by CHE Proximity's Wesley Hawes.
Jackson has since launched his own agency with former TBWA Sydney chief creative officer Andy DiLallo called Milk & Honey United.
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