Innocean executive creative director Steve Jackson is departing the agency as part of a wider restructure.
Jackson has been with the agency, which has clients such as Hyundai and Kia, since early 2017 and has also previously worked at DDB and Droga5 as creative director. He leaves Innocean due to a restructure as part of the business’ global digital acceleration ambitions.
“These decisions are difficult at the best of times and even more so in the current rapidly evolving consumer and business environment,” says Jasmin Bedir, Innocean Australia CEO.
Bedir, who stepped into the CEO role last month, says further shake-ups will be announced as she plans to develop a “21st century” agency model for Innocean and further drive its social and digital capabilities.
“I've been appointed with a mandate for change to transform Innocean to be both future fit and client led. We will be further restructuring Innocean and details of what the agency will look like will be announced in coming weeks.”
“It's part of our plan to take Innocean from good to great.
“I speak on behalf of the entire agency when I say we would like to sincerely thank Steve for his commitment, passion and great work during his time at Innocean. We wish Steve nothing but the very best for his future endeavours.”
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