Innocean Australia has made new appointments in creative, strategic, content production and media.
Nick Cole and Pat Allenby have joined the agency as creative directors to lead the Kia business. Cole and Allenby both have more than 10 years’ industry experience.
They were previously at DDB Australia where they were creative leads on sports sponsorship for McDonald’s. Prior to that, the pair enjoyed stints at The Royals and Special Group, where they created the Uber Eats Australian Open ‘ambush’ campaign.
"After an extensive search I’m so excited to welcome Nick and Pat," Innocean Australia ECD Wesley Hawes said.
"We’ve promised them the chance to grow, a plethora of creative opportunities, and the chance to lead one of the most iconic brands in Australia.
"We’re all expecting big things, but I know Nick and Pat will more than live up to the hype and continue where the Kia ‘Tasman’ Ute campaign left off."
Cole and Allenby said from the design of the cars to their rebrand and advertising, Kia has had their attention for a while.
"So when given the opportunity to lead the creative part of the account, our decision was easy. We’re very excited to join the team at Innocean and build upon the wonderful work that’s been done to date," they said.
Mirjam Grari has joined the strategy team as director of Iinsights and brand experience.
She will be leading insights and brand strategy across all the agency’s clients, and has previous experience in research, consulting and strategy for clients like ABSOLUT Vodka, Volvo Cars, Colgate-Palmolive, RM Williams, Mirvac, Afterpay, NewsCorp, Virgin-Velocity and Super Retail Group.
Audrey Fitte-Umark has also been appointed to the role of media client director. Fitte-Umark, who was previously a client director at Carat, brings more than a decade of experience spanning audience analysis, insights and strategy, communications planning, and team leadership.
Josh Bisset joins Innocean as the digital content creator. Bisset has previously worked for Eleven PR / TBWA as a content creator with capabilities across photography, videography and graphic design. He has worked across global and local brands including Sheridan, Heinz, Philips, and Australian Bananas.
Innocean chief strategy officer Giorgia Butler said as the lines between media and creative continue to blur, it’s more important than ever for agencies to embrace a truly collaborative approach to client challenges.
"Now, with the right mix of skills in house, we’re bringing strategy, channel planning and creative development into one cohesive process that underpins Innocean’s commitment to delivering bold, impactful and effective solutions; in other words, work that works," Butler says.
“These pivotal appointments will be instrumental in enhancing our end-to-end capabilities and expanding our media offering at Innocean.”
All appointments are effective immediately.
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