The Australian Marine Conservation Society (AMCS) has partnered with Innocean Australia to help galvanise the nation to stop taking our oceans and seas for granted and take action.
Since 1965, AMCS has been working to protect Australia’s oceans and marine life as the country’s only national charity solely dedicated to ocean conservation. The AMCS works on the big issues that put our oceans and their wildlife at risk.
Innocean and the AMCS are working on two conservation projects due to launch late 2022; both designed to establish ongoing awareness and raise the plight of oceans.
One focuses on seafood sustainability, the other is a broader organisational platform to relaunch the brand itself.
AMCS director of communications, Imogen Scott: “Getting attention and action for Australia’s oceans is hard in a crowded space, especially when the problems are beneath the waves and out of sight.
“Innocean’s strategic and highly creative campaigns will help us bring those issues to the surface, they highlight the solutions that are within our grasp and mobilise the collective action needed to make positive changes for our oceans and their wildlife.
"You don’t have to work in conservation to be a conservationist and we highly value working with the team at Innocean, who we now consider part of our crew.”
Innocean CEO Jasmin Bedir said: “We’ve been working closely with AMCS to make it easy for everyday Aussies to make small but impactful changes to protect our precious ocean and marine life. We are working directly with scientists to build ongoing platforms that reframe one-way communication into self-fulfilling systems.
“Together with AMCS we want to make a difference to ensure our oceans remain healthy for tomorrow’s generations.”
The AMCS appointment is effective immediately.
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