Ad agency Innocean and creative production agency Wellcom have move to a new shared office.
The move comes off the back of significant growth for both businesses.
Innocean’s 27% revenue and 30% staff growth follows organic growth from existing clients and significant new business project growth in areas such as CX, digital, social, PR and consultancy services.
Wellcom has won back-to-back pitches recently, including Unloan, the digital home loan brand built by CommBank, and leading the launch of the Stanley Cup brand in Australia.
The integrated culture of the three businesses has been made possible by new purpose-built office space at 40-50 Francis Street, Darlinghurst. The 2,200 sqm space is an amalgamation of four buildings that date back from 1922 through to 1994, and the Catholic Church is believed to have owned the site since 1854.
Wellcom’s new Sydney home houses three photography and film studios, together with a commercial kitchen, three edit suites and a sound studio.
Further growth within the group will see the launch of digital agency thelab in Australia. thelab is headquartered in New York and specialises in platform development, UI and UX.
Innocean’s new consultancy offering is also planned to launch later this month.
Jasmin Bedir, CEO at Innocean Australia, said while the agency has been focused for the past three years on transforming the inside of the businesses, it’s now time to transform the physical space and how the agency presents to the world.
"The new Darlinghurst hub, which will see our businesses operate under one roof for the first time, is set up for creative collaboration and a progressive environment and is a far better representation of the brands we are," Bedir said.
"We want our people to be excited to come to this space and our clients to experience that collaboration first hand. It’s an exciting next step for our group.”
Marnie Darren, general manager at Wellcom Worldwide, said the agency is a group of thinkers and makers.
"Our internal creative resources and inhouse facilities at the new hub allow us to provide agility and speed," Darren said.
"Everything in our new space reflects who we are, from the walls to the boardroom, furniture and all in between. We’re so thrilled to now be all together to bring clients creative and effective solutions.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.