InMobi, a provider of mobile marketing and monetisation technologies, has introduced a proprietary programmatic bidder to better drive iOS app performance without relying on user-level identifiers.
The automated bidder is built from the ground up to rely solely on privacy-safe data signals when optimising programmatic media buys while leveraging Apple’s SKAdNetwork (SKAN) attribution framework.
Apple’s release of SKAN 4.0 brings more insights into campaign performance, unlocking even more powerful optimisation and measurement capabilities—creating renewed optimism among performance marketers for the future of iOS app growth.
Jaclyn Hadida, ANZ country manager at InMobi said: “This is significant for brands and marketers in Australia and New Zealand as our proprietary solution will help app growth marketers achieve exceptional results on iOS while adhering to Apple’s strict privacy parameters.”
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