InMobi, a provider of content, monetisation and marketing technologies that help businesses fuel growth, has announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry.
By joining forces with Ad Net Zero, InMobi embarks on a journey to align with the organisation's five-step plan, designed to minimise the carbon footprint of advertising: reduce emissions from advertising business operations; decrease emissions stemming from advertising production; diminish emissions from media planning and buying; lessen advertising emissions from awards and events and harness advertising's potential to drive behavioral change.
InMobi’s partnership with Ad Net Zero follows its global sustainability commitment to Science-Based Targets Initiative(SBTi), where InMobi is undergoing a 24-month goal validation process, at the end of which InMobi will commit to ambitious Scope 1, 2, and 3 emissions reduction targets in line with SBTi sector guidelines and the GHG Protocol standards.
Rishi Bedi, MD of Asia Pacific at InMobi, said the partnership with Ad Net Zero strengthens and accelerates InMobi’s commitment to creating a more sustainable advertising ecosystem.
“By embracing Ad Net Zero’s comprehensive five-step plan, InMobi will be able to further reduce carbon emissions, minimising our environmental impact while advancing the power of advertising across the globe," he said.
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