Jo McAlister.
Initiative has been appointed, following a pitch, media agency of record for healthcare company Aspen Pharmacare Australia, working across brands Maltofer, Coloxyl, Ural and Dymadon.
Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.
Jo McAlister, CEO Initiative said Aspen Australia’s entrepreneurial spirit aligns with Initiative’s culture and people and already the collaboration between the teams is evident.
“Aspen Pharmacare operates with a core mantra to provide all Australians with access to a great range of high-quality healthcare products," she said.
"We are motivated to utilise our industry-leading tools to create new thinking and develop effective campaigns that are a cut above their competitors and will help the company achieve its growth goals.”
Alison Holland, head of consumer OTC at Aspen Pharmacare, said the collaboration aligns with a commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.
“We look forward to exciting times ahead as Aspen Pharmacare benefits from the fresh, exciting media thinking Initiative is renowned for,” she said.
The transition is already underway with the partnership live from April 1.
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