IPG's media agency Initiative has appointed Emma Greenhalgh national head of communications design.
Greenhalgh’s appointment will take effect mid-October, following the departure of Ryan Haeusler after almost nine years at the agency.
Greenhalgh will be based in Sydney and report to national strategy director Thomas Dodd.
Greenhalgh has 10 years industry experience, the last three at Initiative.
IPG Mediabrands Australia CEO and Initiative interim CEO Mark Coad said Emma’s appointment is testament to her outstanding talent and dedication to delivering innovative and effective communications design solutions.
“Her deep understanding of the media landscape and ability to connect with clients will be invaluable as Initiative continues to drive Fame and Flow for market leading brands across Australia," Coad said.
Initiative national strategy director Tom Dodd said Emma has become an integral part of how we deliver Comms Planning at Initiative, developing industry leading & award-winning work across IAG that has become the benchmark for this agency.
“Her depth of knowledge, craft and care makes Emma a natural choice to lead the Comms Planning product across the agency in her newly appointed role," Dodd said.
Emma Greenhalgh said she is incredibly excited to take on this new role and lead the communications design team.
“I am passionate about helping brands connect with their audiences in meaningful ways, and I look forward to working with our talented team across Australia to build innovative and impactful solutions," Greenhalgh said.
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