IPG media agency Initiative has promoted Megan Davey to the newly created role of head of Melbourne following the resignation of Sarah James.
Davey’s joined Initiative in 2016 as client director. She was promoted to general manager, Melbourne, in 2023.
CEO Mediabrands and acting CEO Initiative ANZ Mark Coad said he was delighted Davey has accepted the role and will continue to evolve her leadership journey at Initiative.
“Since stepping into the GM role last year Megan has proved she is critical to the agency’s success," Coad said.
"With Megan as part of its senior leadership team Initiative Melbourne has flourished and the agency will be in safe hands with her at the helm.
“Her passion for her craft has always been unwavering and her leadership skills have been crucial to enable the agency to grow, foster innovation and uphold its ambition to deliver exceptional client results.
“But what I admire most in Megan is her ability to lead her team to success; she teaches, mentors and encourages her team to be the best they can be every day, and the culture within Initiative Melbourne reflects this attitude. Her elevation to Head of Melbourne is simply a no-brainer and I am excited about what the future holds as Melbourne continues to expand its market footprint."
Davey said it is an incredible honour to be leading the dynamic team in such an exciting period for the industry.
"Keeping pace with the ever-evolving and challenging media landscape is what our clients demand and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media," Davey said.
"I am very excited about leading my team and our clients to success."
Coad also thanked Sarah for her tremendous contribution to the business.
"She is a talented leader and her passion and energy have earned her the respect and admiration of her team and clients alike," Coad said.
"We wish her every success in her new role.”
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