Initiative has promoted Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
Greenhalgh reports to Haeusler who will now report to chief strategy and product officer Chris Colter.
Haeusler joined Initiative in 2015 and most recently held the role of Sydney head of communications design.
"Initiative has always put a major focus on strategic media planning as a craft, so I’m super excited to see what Emma and I can build (and break) to make it even better," he said.
Previously communications design director at IAG, Greenhalgh steps into Haeusler’s former role and will remain leading the planning across the IAG portfolio.
Greenhalgh said Initiative’s culture encourages high achievers to aim for the top, and she loves the fast-paced environment.
"Ryan’s shoes are big one’s to fill but I am confident I can bring new perspectives to the role and continue to help our clients stay ahead of their competitors via an enhanced comms design offering and thought leadership.”
Colter said he couldn’t be prouder to recognise the talents of two of the agency’s most outstanding team members and expand their remit further across the agency and their clients.
“Ryan and Emma are two fiercely intelligent, collaborative and creative craft leaders and have been the driving force behind a lot of Initiative’s success and the success of our clients," he said.
"They have a proven track record in making the impossible possible, in architecting some of the most integrated, innovative and most importantly effective work for our clients and designing new planning solutions that keep us on the top of our game.
"I can’t wait to see them create the next era of Initiative.”
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