Media agency Initiative has appointed Tom Dodd national strategy director.
Dodd will be based in Melbourne and will work alongside chief strategy & product officer Chris Colter.
Colter said “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded. I couldn’t be more thrilled to have him join our team and personally, having worked with Tom closely in various iterations, I am pumped to get the band back together.
“Tom is an exceptional collaborator with extensive experience leading agency villages. Balancing that with his ‘client-side’ perspective makes him an invaluable asset to Initiative’s already market-leading strategy team.”
Dodd was most recently head of media at IAG managing the media business across IAG’s brand portfolio (NRMA Insurance, CGU, WFI and Rollin).
Dodd said: “I’ve loved my time client side, and feel blessed to have worked on such an iconic brand and with equally iconic people.
“These days clients look for interesting ideas and experiences to solve their business challenges, so I’m excited to be joining an agency that has such strong momentum and I think is delivering best in class media thinking."
Replacing Dodd at IAG is Mark Echo, former client partner at Meta.
IAG acting CMO Zara Curtis: “Tom leaves with our absolute blessing to join our agency Initiative and we are thrilled with the smooth hand over and exceptional hire we have made collaborating with Initiative in the appointment of Mark.
“Mark brings a wealth of agency and digital experience chasing growth for some of Australia’s leading consumer brands across multiple categories. He also shares our passion and belief that the biggest business problems are solved through world class creative ideas.
“Mark’s obsession and unique approach to customer centricity using data, tech, creativity and media will help take our strategy, media thinking and data capabilities to the next level to solve even bigger business problems now and into the future."
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