Ingham's has reported that its Farm to Fork with Manu campaign has exceeded the objectives that the company set for it, significantly boosting social followers, generating millions of impressions, and driving thousands of people to download recipe e-books and subscribe to an e-newsletter.
Chef Manu Feildel teamed up with Ingham’s – Australia and New Zealand’s largest integrated poultry producer – to develop the digital campaign that ran from July to November, which included videos, social media content, digital advertising, rich website content, recipes and recipe e-books, competitions, e-newsletters, blogs, articles and more.
Brand agency We Are Sprout worked with Ingham’s to bring the campaign to life.
Ingham’s marketing manager, Amy Butler, said The Farm to Fork journey allowed the brand to tell a number of micro-stories that show why Ingham’s is Always Good.
"Media channels and audiences were selected to best amplify the campaign and encourage engagement with the brand," she said.
"And what better way to do this than by partnering with Manu Feildel and his delicious chicken recipes."
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