Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by data collaboration platform InfoSum.
Through InfoSum’s decentralised data clean room technology, Samsung Ads’ advertising partners can now match against Samsung’s Smart TV footprint and via its Demand Side Platform (DSP) with a focus on data integrity.
InfoSum’s privacy and security capabilities enable targeted and measurable ad campaigns while prioritising end-to-end protection. Its patented “non-movement of data” approach allows each stakeholder to help keep their own first-party data separate, in a privacy-focused manner.
InfoSum's GM for ANZ Richard Knott said this launch reinforces Samsung Ads’ commitment to delivering an effective and sustainable data strategy in a privacy-focused world.
"As a result, our clients can now match with the leader in the category and benefit from even better data-driven outcomes," he said.
Samsung Ads MD for ANZ and SEA, Alex Spurzem, said the CTV landscape is evolving at such a rapid pace and more brands are investing in their own first-party data programs.
"Our collaboration with InfoSum offers them an increasingly holistic view of their target audiences in a privacy-preserving environment," he said.
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