Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to Stephanie Gillies, Head of Marketing & Communications, Trustpilot ANZ
Time in current role/time at the company:
Six months.
How would you describe what the company does?
Trustpilot is a global online consumer reviews platform which helps consumers purchase with confidence, while delivering rich insights to help businesses improve the experiences they offer.
What do you do day-to-day?
No two days are ever the same, especially since I’m the first marketer on ground in ANZ and my role is quite varied. My role is primarily focused on demand generation to help acquire new clients, and driving revenue and brand awareness through PR and marketing. I try to spend as much time as possible with our clients, partners and external agencies.
My aim in ANZ is for Trustpilot to become the most trusted brand in our industry so that consumers use us as their first source of reference before making a purchase decision.
Define your job in one word:
Energising.
I got into marketing because:
I find consumer behaviour and the way people make decisions, both emotionally and rationally, really interesting. I fell into B2B technology marketing after university and haven’t looked back.
What’s the biggest challenge you face in your role?
Finding the balance between competing projects to make the right decisions and ensure time is focused on the areas that will drive the greatest impact. Trustpilot ANZ is currently in the growth phase, and as a result, the focus is on what will make a difference both in the short term and long term.
What’s the biggest industry-wide challenge you’d like to see tackled?
Our industry is facing so many challenges, but with the growth of content, news and information, the role of trust and transparency is something I’d like to see more brands focus on. Consumers are spending more time online, whether it is researching or purchasing, so brands need to invest in building credibility and trust with their consumers to instil confidence.
Who has been a great mentor to you and why?
I’ve been fortunate in my career to work with some amazing marketers both globally and locally in the technology space. There’s too many to mention! I’m also very fortunate to have my dad as a great mentor and as someone to turn to for general business advice.
Words of advice for someone wanting a job like yours?
Be curious, stay humble and keep asking questions. Find your passion and surround yourself with the best in the industry as they’ll help drive you forward.
If I wasn’t doing this for a living, I’d be:
Something creative where I can meet new people. Maybe in fashion or design.
My mantra is:
Trust your instincts and be yourself.
My favourite advert is (and why):
I always look forward to when Spotify launches its ‘wrapped’ campaign towards the end of the year. I think it’s a brilliant campaign and is a great example of how marketers can generate new content to create stories, drive product usage and promote cross-platform sharing.
Music and TV streaming habits: what do you subscribe to?
Nearly all of them. I have Spotify, Netflix, Prime and Binge. I’m also a fan of SBS and ABC iView
Tell us one thing people at work don’t know about you?
I’m only six months into the role and primarily working from home so there’s probably lots of things people at work don’t know about me yet. One thing I’m terrified of is small spaces.
In five years time I’ll be:
In admiration of the team’s success and growth in the ANZ region.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.