Natasha Dale
Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we head to Sydney to meet director of advertiser solutions at PubMatic, Natasha Dale.
In one sentence, how would you describe what the company does?
PubMatic is a marketing automation software company that powers the advertising strategy of premium publishers and connects them to buyers via its Supply Side Platform (SSP).
In one sentence, what does your role involve?
I manage the company’s advertising partners (both agencies and technology companies) which access our publishing clients' ad inventory across multiple channels, platforms, and formats, including desktop, mobile, tablet, video and more.
Within the last six months/year, what stands out as the company’s major milestones?
Globally, the company has added over 150 new employees in the last year bringing the total to over 700 people. Locally in AU/NZ, we’ve added publisher clients like Gumtree, Perform Group, Spotify, NZME (NZ Herald) and Trade Me. We’ve also put considerable resources into our cross-screen capabilities to help our publishers capture more advertising dollars as their audiences shift to mobile and video consumption increases.
Best thing about the industry you work in:
The people. The ad technology space is very fast-paced with constant innovation and new technology being released. We’re living in an exciting time but I have to say the team and clients I get to work with on a daily basis are what motivate me the most.
Previous industry related (ad land/ad tech) companies you have worked at:
I most recently worked for Cadreon Australia and previously worked for GroupM in London.
Career-wise, where do you see yourself in three years time?
Ruling over the ad tech world.
Tell us one thing people at work don’t know about you?
I was very close to pursuing a professional career as a ballet dancer. I started at three years old and decided to call it a day at around age 15/16 and focus on my studies.
Top networking tip:
Connect with people from all aspects of a company from key influencers, operations and traders to management level contacts.
My favourite restaurant for a business lunch is:
Nomad in Surry Hills.
My favourite advert is:
One that takes me back to my youth. 'We’re happy little vegemites', very old school.
https://youtu.be/Aix0cEp0N_0
My must-have gadget is:
My mobile – currently using an iPhone 6. No one can survive in this world without one right…?
My favourite media is:
Books. I’m sadly old school like that. I actually have a library card.
My favourite TV show is:
Game of Thrones.
The last book I read:
Out Stealing Horses by Per Petterson.
My mantra / philosophy is:
Live life to the fullest (and make spreadsheets for everything possible).
I got into advertising/ad tech/marketing etc because:
I studied journalism, wanted to be a travel journalist throughout university and after getting my degree realised I would likely get paid a pittance. Advertising was the next logical step.
If I wasn't doing this for a living, I'd be:
Travelling, drinking and eating my way around the world.
In five years' time I'll be:
Living in a gorgeous house in Balmain, with a luxury boat and I’d have travelled to at least another five countries.
Define your job in one word:
Collaborative.
What's your poison:
A good chardonnay.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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