Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we speak to MediaCom chief growth officer AUNZ Matthew Vogts.
Time in current role/time at the company:
One year.
How would you describe what the company does?
We help clients make the most of their media investment by creating personalised brand experiences at scale.
What do you do day-to-day?
I help marketers grow faster than their competition. It’s a fantastic time to be in media. Media investment has never had more potential to be the driving force for business growth. I’m passionate about unlocking this opportunity. I work with our team and clients on making this happen.
Define your job in one word:
Results.
I got into marketing because:
When I first started working, I was sure I’d never work in an agency but quickly got hooked on what we do. I love the challenge to constantly grow and keep ahead of our changing industry. Looking across all the different business functions there is no opportunity to do this more than in marketing and their supporting agencies.
What’s the biggest challenge you face in your role?
Helping the business prioritise what will create the greatest impact now and also deliver to a sustainable strategy next. We can be incredibly reactive in our industry and holding to a clear direction while delivering immediate results is a challenge that I’ve seen all leaders share.
What’s the biggest industry-wide challenge you’d like to see tackled?
Our impact on society. I’m fortunate enough to work as an UnLtd ambassador and there are a lot of Australians who need our help. I think we’ve got an opportunity like no one else to do just that. As an industry we curate emotions, drive behaviour change, build awareness and connect with millions of Australians daily. It’s an incredible skill base we share. Working together we can do so much more to support communities in need and paint our industry in a good light.
Previous industry related companies you have worked at:
I ran MediaCom New Zealand, worked at PHD and was also a client.
Words of advice for someone wanting a job like yours:
Be curious and open to feedback; everything is a learning opportunity. Back yourself; we need the diversity of thought and uniqueness that only you can bring. If you’re curious, challenge yourself to try new things as you will go far in whatever you do.
If I wasn't doing this for a living, I'd be:
A journalist.
My mantra is:
If you can’t, you must.
My favourite advert is:
As a proud Kiwi, it has to be: ‘United against COVID-19’, New Zealand’s COVID-19 health and safety campaign. Simple, clear and appealing to the best in all of us: work together and be kind.
What do you subscribe to?
Everything. We pay for most services at home and really only use a few. Right now, we’re watching Line of Duty.
Tell us one thing people at work don’t know about you?
I’m spending a lot of time on TikTok.
In five years’ time I'll be:
Doing what I do right now. Working in agency leadership to unlock new growth and champion the role of marketing. Marketers face more change and create more value than any other part of a company. I’m excited at what this means for the future of our partnerships and the work we’ll create together.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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