Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Today we head to Sydney to speak to chief digital officer Willie Pang
Duration in current role/time at the company:
Five months.
In one sentence, how would you describe what the company does?
The Content + Connections Agency, we help brands transform their businesses.
In one sentence, what does your role involve?
Helping marketers to navigate their digital future and build the capabilities in our business to help them make it a reality.
Within the last six months/year, what stands out as the company’s major milestones?
Winning Content Agency of the Year.
Withstanding the storm and coming out stronger, faster, better.
Best thing about the industry you work in:
Being at the bleeding edge of technology and communications innovation.
Previous industry related (ad land/ad tech) companies you have worked at:
Yahoo!, Melbourne IT, Hitwise/Experian.
Career-wise, where do you see yourself in three years time?
Continuing to position myself and my company at the very pointy end of transformative and disruptive technology.
Tell us one thing people at work don’t know about you?
I am a trYathlete, with a capital Y.
Top networking tip:
Find environments that you are truly passionate about to build relationships. Authenticity is the key to connection.
My favourite restaurant for a business lunch is:
Yum Cha. Any of them. It’s a lively environment that’s so loud no one can listen in on your conversations. The food will be great and you can, quite literally, test the intestinal fortitude of your associates.
My favourite advert is:
Greatest. Of. All. Time. Has to be McDonald’s ad featuring Michael Jordan and Larry Bird. Still religiously copied today.
My must-have gadget is:
iPad Mini. Some years ago I stopped scribbling copious notes into a notepad on the advice of my wife. She noticed the sheer volume of time I spent double handling, transcribing into electronic format. It will change your life.
My favourite media is:
Digital. Probably Search. But of course I had to say that.
My favourite TV show is:
True Detective. Genre defining cops and robbers show. Impossibly well written, shot and produced.
The last book I read:
World Order by Henry Kissinger.
My mantra / philosophy is:
Be a better version of myself.
I got into advertising/ad tech/marketing etc because:
I needed to fund my shoe addiction.
If I wasn't doing this for a living, I’d be:
Working with a team of hand picked superstars to solve complex societal problems all around the globe
In five years' time I'll be:
Five years older? I’ll still be having fun, leading teams, building businesses and cherishing every moment
Define your job in one word:
Transformational.
What's your poison:
Yamazaki, 25. If anyone can tell me where to buy it in Australia, they’ll be the first to share it with me.
Email Nicola at nicolariches@yaffa.com.au.