Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we head to Sydney to meet MEC National head of Investment, Claire Butterworth.
Duration in current role/time at the company:
In current role since June and with MEC for the past four years.
In one sentence, how would you describe what the company does?
MEC is a communications company committed to growing our clients’ business through innovative thinking and strategic leadership that pushes the limits of what’s possible.
In one sentence, what does your role involve?
My role is two-fold and involves ensuring MEC’s Investment team deliver on our commitments to clients, and managing media relationships.
Within the last six months/year, what stands out as the company’s major milestones?
MEC has enjoyed 12 months of solid growth, including major new business wins (Nestle being a highlight) and our expansion into the Brisbane and Melbourne markets. Importantly, as an agency we’ve ensured that despite our rapid growth, we have maintained a really happy and enjoyable place to work where people can develop their careers.
Best thing about the industry you work in:
Well, I like that it’s never boring.
Previous industry-related companies you have worked at:
My career has always been in media agencies and before MEC I spent time with OMD, UM, Starcom and ZO.
Career-wise, where do you see yourself in three years time?
I have no idea! I don’t spend too much time focusing on the next role. I believe it’s more important to nail the one you are in and great opportunities present themselves.
Top networking tip:
Don’t try too hard. Just be yourself, make sure you make eye contact with whoever you are talking to (look engaged!) and have a nice handshake. It will all work out from there.
My favourite restaurant for a business lunch is:
Malaya. It’s old school but it always delivers.
My favourite advert is:
The Dove ‘Real Beauty’ campaign. A great message, delivered well. It really touched a nerve at the time as so many people were unaware of how manipulated photographic advertising was.
My must-have gadget is:
My iPhone
My favourite media is:
No comment. Never ask a trading director that – it’s like choosing a favourite child!
My favourite TV show is:
Anything HBO.
The last book I read:
I usually have a couple on the go. Currently, they are The Five Dysfunctions of a Team by Patrick Lencioni and Big Little Lies by Leane Moriarty
My mantra / philosophy is:
“We are not saving lives.”
I got into advertising/ad tech/marketing etc because:
I really liked watching TV.
In five years’ time I’ll be:
Hopefully happy, healthy and enjoying my job.
Define your job in one word:
Eventful.
What’s your poison:
Inniskillin Ice Wine from Canada.
Want to take part in Industry Insights or have some one to nominate? Email pippachambers@yaffa.com.au
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