Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Last week we spoke to Tribe CEO Anthony Svirskis in Melbourne. This week we head to Sydney to meet MD Publicis Media Exchange Sarah Keith.
Duration in current role/time at the company:
Two years
In one sentence, how would you describe what the company does?
We are the trading and investment arm for Publicis Media
In one sentence, what does your role involve?
My team exists to deliver quality assured client outcomes in partnership with Publicis Media’s agencies through progressive, sustainable media alliances and market insight.
Within the last six months/year, what stands out as the company’s major milestones?
The Aldi win was huge particularly as I am an Aldi superfan and starred in the pitch video. This and other wins such as Fiat Chrysler and Heinz are a reflection of how our effective our company restructure has been - driven by Matt James and Chris Nolan.
Best thing about the industry you work in:
Constant innovation and change,
Previous industry related companies you have worked at:
In the UK Channel 4 and Global radio, In Australia, Network Ten, SBS and Fox Sports
Career-wise, where do you see yourself in three years time?
I think that timing coincides with a well-deserved and long overdue gap year
What is the elephant in the room? The thing that no one is talking about – but they should be.
How can we speed up the delivery of meaningful, syndicated cross screen measurement
Tell us one thing people at work don’t know about you?
I went to the same high school as King Willem-Alexander of the Netherlands
Top networking tip:
Smile and ask questions. And stay sober.
My favourite restaurant for a business lunch is:
I don’t do lunch.
My favourite advert is:
Current “Most Satisfied Customer” Aldi ad, I want to try the trolley dancing
My must-have gadget is:
My husband’s cordless Beats headphones
My favourite media is:
Cinema
My favourite TV show is:
so many…Current repertoire includes, Veep, Girls series reruns, Billions.
The last book I read:
Thea Astley’s “It’s raining in Mango”
My mantra / philosophy is:
The only thing you know about tomorrow is that it will be different
I got into advertising/ad tech/marketing etc because:
Despite the UK recession in 1991 TV sales still needed assistants to fax through spot times.
If I wasn't doing this for a living, I'd be:
Teaching high school English…its like book club without the cheese and wine right?
In five years' time I'll be:
Working for one of you bright young things
Define your job in one word:
Competitive
What's your poison:
Negroni
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