Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Jamie Hoey: Australian country manager at Wunderkind
Time in current role/time at the company.
Country manager, Australia, eight months.
How would you describe what the company does?
Wunderkind is a performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads without cookies or logins, giving returns at a scale that’s not otherwise possible.
What do you do day-to-day?
My role is to drive the expansion of Wunderkind in Australia so most of my time is dedicated to meeting and speaking with retailers. I’m also putting a focus on working with our tech partners as well as any companies we can provide a mutual strategic benefit with. I spend some time overseeing our existing client portfolio and making sure they are satisfied with our performance, and more importantly, our partnership is on track.
Define your job in one word
Innovative.
I got into the media industry...
By chance many moons ago. My career journey has taken me across some great companies and verticals but the biggest change has come in the last eight months when I had a focus on the retail industry. What I’ve learned is the retail industry in Australia is a vibrant and engaged community with reciprocal relationships and a close knit feel - it’s awesome to be part of.
What’s the biggest challenge you face in your role?
Education. With any new proposition, you go through a period of education with potential clients, partners and the general market. So that’s been the biggest challenge to date.
What’s the biggest industry-wide challenge you’d like to see tackled?
It would be a coin toss between finally depreciating the cookie or having a truly worthwhile tracking/reporting solution. I’ll go with(out) the cookie.
Notable campaigns you have worked on.
My current role is largely dedicated to meeting and speaking with Australian retailers, tech partners and companies in the ecosystem.
Words of advice for someone wanting a job like yours?
Be inquisitive. There is a tendency to learn from what someone teaches you but that can lead to bad habits being passed down - don’t be afraid to ask questions and push back.
If I wasn’t doing this for a living, I’d be:
A firefighter.
My mantra is:
Be flexible and adaptable.
My favourite advert is (and why):
The older Guinness adverts (like Swim Black - Youtube it) or the Honda advert which used every part of the car to create a domino motion effect.
Music and TV streaming habits: what do you subscribe to?
Watching a lot of Binge at the moment - just finished The Wire (I’m about 15 years behind the curve on that one).
Tell us one thing people at work don’t know about you?
When it comes to sport, I’m incredibly superstitious and have six different routines before my favourite soccer team plays.
Where do you see yourself in 5 years time?
Hopefully still making waves in the retail space - it really is an amazing industry to be part of.
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