In this series, AdNews takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. This time it's JOLT sales director, NSW & QLD, Hannah Pritchard.
Time in current role/time at the company:
Eight months.
How would you describe what the company does?
JOLT is one of Australia’s fastest growing EV charging and digital out-of-home and mobile in-app advertising networks globally. We play a significant role in lowering emissions and encouraging the adoption of electric vehicles by providing a free charge of up to 7KWH or around 45 kilometres to our customers whenever they charge their cars.
What do you do day-to-day?
JOLT is one of the newer out-of-home players in the market, so I spend a lot of my time educating, listening and uncovering brand opportunities and challenges. That way we can devise strategies to assist advertisers and their agencies drive a positive outcome.
Define your job in one word:
Trailblazing.
I got into marketing/advertising/media/tech because:
I picked up the phone and pitched to my previous CEO Brendon Cook, the founder of oOh!media. The rest is history.
What’s the biggest challenge you face in your role?
Being a working mum, striking the right balance with competing priorities, coupled with some daycare sickness thrown in the mix is an ongoing challenge. It’s great to work in a company and industry where that is so supported and understood and there is that flexibility to balance both.
What’s the biggest industry-wide challenge you’d like to see tackled?
Companies and brands have long discussed the importance of sustainability and the urgent need to decarbonise the media and marketing supply chains. It's clear that the time for meaningful action is now. Sustainability isn't just a buzzword anymore—it's a priority for communities, consumers, and brands alike. As an industry, we must come together to establish verified methods for measuring and reporting scope 3 emissions. By doing so, we’ll not only see a meaningful reduction in the carbon footprints of companies, but we’ll also pave the way for sustainable advertising supply chains. Let's take this opportunity to make a real difference and build a greener, more environmentally responsible future.
Notable campaigns you have worked on:
Audi, Qantas, NRMA and 4 Pines to name a few, plus last year I spearheaded an integrated campaign for ALDI which yielded unmatched JOLT audience engagement. For this campaign ALDI partnered with JOLT to double customers’ free EV charging during the busy Christmas shopping period. That was an awesome initiative to work on and resulted in one of the highest charging days JOLT had to date.
Who has been a great mentor to you and why?
I’ve been fortunate to have had a wide range of really inspiring influencers, colleagues and friends in my career and personal life. This includes my parents, to whom I owe everything. They have taught me to be brave, curious and lead with empathy and care whilst never losing sight of delivering results. I’m forever grateful.
Words of advice for someone wanting a job like yours?
AO = Action orientated. No one is going to do it for you. Lean in, have courage, be uncomfortable and be the best that you can be.
If I wasn't doing this for a living, I'd be:
A detective.
My mantra is:
Focus on what you can control.
My favourite advert is:
Guinness Surfer ad. https://www.youtube.com/watch?v=Y9znA_dwjHw
I remember watching this with my dad, who has had a lifelong career running a creative agency. It brings back nostalgic memories and gives me goosebumps every time.
Music and TV streaming habits. What do you subscribe to?
I’m a crime drama and podcast nut. BritBox is where I get my fix.
Tell us one thing people at work don’t know about you?
I was in an Olsen twin movie.
In five years' time, I'll be:
Hopefully being the best that I can be and having a positive and meaningful impact whatever I’m doing.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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