Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Today we speak to Grapeshot VP AUNZ June Cheung.
Duration in current role/time at the company:
One year.
In one sentence, how would you describe what the company does?
Grapeshot uses WordRank technology to deliver contextual categorisations which empower brands to make more effective media bids against brand safe content relevant to both their message and the individual in front of the screen(s).
In one sentence, what does your role involve?
My job is to engage planners and buyers of programmatic media and demonstrate the technology to assist safe, highly-targeted and transparent media buys is available to them and their advertisers.
Within the last six months/year, what stands out as the company’s major milestones?
Opening our Australian office and furthering the growth of our business through the many ways Grapeshot is being leveraged by marketers. Through new partnerships with companies like Adobe and Moat, we’ve been able to strengthen our brand safety offering and targeting capabilities, at the same time making the technology more accessible to brands.
Best thing about the industry you work in:
It’s evolving and expanding so quickly and generally the people you meet are fascinating.
Previous industry related companies you have worked at:
Big Mobile and Mnet - I took the big leap from mobile to data
Career-wise, where do you see yourself in three years time?
We’re only just scratching the surface of what Grapeshot can achieve for brands in Australia. In three years I see myself helping more brands to increase efficiency by integrating data science into their day-to-day businesses.
What is the elephant in the room? The thing that no one is talking about – but they should be.
Nothing is free, if it is free you are the product or in advertising and have to think 'what am I giving up in return for this ‘free’ usage'. Also, how are there more 18-year-old males ‘active’ on Facebook than there are 18-year-old males on the planet? Read about that scandal here.
Tell us one thing people at work don’t know about you?
I’m a creative at heart and once considered a career in fashion design.
Top networking tip:
Say ‘hi’, be yourself and have a genuine interest in people. Everyone has an interesting story.
My favourite restaurant for a business lunch is:
Any local pub that has a good schnitty.
My favourite advert is:
Can I say movie trailers? I can sit there watching them for hours.
My must-have gadget is:
iPhone.
My favourite media is:
Digital. I genuinely like being shown relevant ads - it gives me the perfect excuse to click and buy.
My favourite TV show is:
Anything by Shonda Rhimes
The last book I read:
When Breath Becomes Air by Paul Kalanithi
My mantra / philosophy is:
Treat others as you would like to be treated.
I got into advertising/ad tech/marketing etc because:
Free donuts.
If I wasn't doing this for a living, I'd be:
Professional dog walker.
In five years' time, I'll be:
Not explaining why click-through rate (CTR) is bad measurement of campaign success.
Define your job in one word:
Educate.
What's your poison:
Pinot Noir.
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