The Independent Media Agencies of Australia (IMAA) today launched InFront, an indie agency version of the upfronts season.
This webinar series is designed to give members access to key insights from its media partners’ Upfronts and Outfronts.
The webinars, which kicked off this month and continue through October, will include individual presentations from several IMAA media partners, providing critical takeaways from their upfronts, including new product information and the latest audience data.
Media partners include Foxtel, SBS, Mamamia, Amazon, Nine, Paramount, Seven and oOh!media.
“One of the biggest challenges many media owners face is communicating to the ever-expanding indie universe, particularly in the busy upfronts season," said IMAA CEO Sam Buchanan.
"Our InFront webinar series will provide a platform for our media partners, allowing them to communicate their key messages directly to indie agency staff who may have missed their initial upfront presentation.
“It’s an excellent way for our media partners to extend their reach within the indie sector, ensuring their insights resonate with those working ‘on the tools’ and that their future plans are effectively communicated to our sector."
Nine’s chief sales officer Michael Stephenson said he looks forward to showcasing key milestones in content, technology and data along with innovations across total TV, total audio and total publishing.
Toby Dewar, Foxtel media’s director of customer engagement, said the Foxtel Media Upfronts will restate resolve to deliver better outcomes for brands, and reinforce our focus on the most watchable content, meaningful partnerships, and momentum in measurement.
“Indies help shape our Upfront by inspiring us to challenge conventions and create value through deeper partnerships and innovation," he said.
"Our Upfronts will bring to life how we will continue to disrupt with purpose and help clients invest smarter across our platforms.”
At oOh!media, the national head of sales – Direct Clients, Independent Agencies, Boutique Agencies, Tim Elder said oOh!’s clear understanding of five key megatrends of the power of scale, the rise of retail media, the fragmentation of audiences, the AI revolution and the shift to outcomes, showcases ability to adapt and innovate in a rapidly and significantly transforming media landscape.
“The positive response from the independent agencies sector highlights the value of our approach in simplifying processes and enhancing campaign effectiveness," Elder said.
"Data driven, customised and highly effective advertising solutions, powered by our proprietary platforms and supported by partnerships such as Westpac Data X and Unpacked by Flybuys, are playing an important role in delivering results.”
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