Independent performance agency Next&Co is opening in the US, its first office outside Australia.
With five foundation clients, the Melbourne-based agency will bring its full-service offering to the US market, including brands throughout Oregon, Washington and California, where the office will be based.
John Vlasakakis, Next&Co co-founder, said over the past 14 years he has seen the agency grow to new heights with now being the time is right to expand operations.
"Our technology, including the Prometheus platform, has given us the power to scale our business internationally, but also deliver higher performance and ROI for our clients," Vlasakakis said.
"We’re excited to bring Prometheus to brands in the US, who have been looking for an auditing tool that gives them oversight of their digital ad spend wastage.”
Prometheus, which has now been used by more than 500 Australian companies, is able to tell advertisers exactly how much, and where, ad spend is being wasted on their digital platforms.
Next&Co moved to a full-service agency model in 2022, adding traditional media buying and planning across television, radio, print, out-of-home and cinema, to its suite of services.
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