Kate Fuller
Independent brand creative agency Fuller has appointed Kate Fuller managing director, Sydney.
Fuller will drive growth in Sydney, while contributing to the broader national strategy of the second generation-led agency founded in Adelaide 30 years ago.
Fuller joined the agency in 2014, working across communications, creative and digital content strategy roles in Adelaide before moving to Sydney in 2022 to lay the foundation for growth into the eastern states as brand communication strategist.
She also managed the acquisition of Sydney branding agency BrandMatters in 2023.
Fuller said working at the agency has been an incredible journey.
"Expanding our market presence in Sydney feels like the perfect next chapter as we build on the momentum of 2024,” Fuller said.
“While continuing to grow and refine our brand and creative offer remains my top priority, I’m genuinely excited to step into a more external-facing role - connecting with Sydney, sharing our story, and showcasing the brilliant work we do, the talented people behind it, and the values that make us who we are.
“I’m particularly looking forward to growing our partnerships across health, patient advocacy, medical research and the not-for-profit space - sectors I am deeply passionate about - and where impactful storytelling and genuine connection can make a real difference.”
Fuller’s national projects include a new global brand for Wine Australia, a national campaign for South Australian Tourism Commission, rebrands for AFL team the Adelaide Crows, Adelaide University and the country's largest commercial cleaning company, BIC Consolidated.
Fuller also works with national and international tourism operators, including The Ghan (Journey Beyond), Tropica Island Resort Fiji and Kangaroo Island.
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