Independent MP Allegra Spender's Grindr campaign

By AdNews | 24 April 2025

Allegra Spender

Independent MP for Wentworth Allegra Spender has launched a campaign on Grindr to connect directly with one of the largest LGBTQIA+ communities in the country.

The campaign was created by specialist LGBTIQA+ agency Pink Media Group.

Spender has a strong record on championing LGBTIQ+ rights - from securing the inclusion of LGBTQ Australians in the national census to introducing amendments to stop serious vilification of the LGBTIQ+ community.

In the next term, she’s committed to fighting to stop LGBTIQ+ students and teachers from being kicked out of religious schools because of their gender or sexuality, pushing for laws to combat hate speech from extremists, and continuing support for essential services – including mental health, legal aid, and gender-affirming care.

Spender said campaigning is about meeting people where they are.

“I know just how much our community relies on the app to communicate, make friends, find love - or just hook up," Spender said.

"The ads are a bit of fun, but the message is much more serious. I will always stand up for our community’s rights, safety, and freedom – no matter who’s in government. Wentworth deserves a representative who will stand shoulder to shoulder with the community.

“As an Independent, I won’t engage in culture wars. I’m focused on real outcomes for real people. Wentworth is a place where everyone is welcome and everyone has a voice,” Spender said. “I'm proud to represent our LGBTQ+ community – and I’ll never stop fighting for their rights.”

Pink Media Group founder Ben Mulcahy said Wentworth is home to some of the most iconic and well-loved suburbs within the gay community.

"It’s fantastic to see Allegra standing with and supporting the LGBTIQA+ community," Mulcahy said.

Allegra Spender

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