The Independent Media Agencies of Australia (IMAA) has reached a new milestone -- 50 members in its first year.
“It was 16 months ago that the initial five independent agencies met to determine how best to structure the IMAA and after eight months of planning, the IMAA was launched in February this year with 20 agencies," says chair Dominic Pearman.
“We are extremely pleased to announce today we have 50 agency members from all around Australia representing around 800 employees within the advertising industry.
"The IMAA now has a very diverse membership with the common trait being 100% independent and Australian owned. Clearly there has been a desire and need for independent agencies to work together and to have a voice."
Growe Media founder and media director Victoria Rowe: “With collaboration and trusted partnerships between like-minded independent agencies, we have the opportunity to support top tier advertisers and drive local Australian agencies to the forefront of innovation. The IMAA offers more than a membership, it’s a movement, and together we can help rebuild the Australian economy.”
Connected founder and director, Laura Barnes: “We believe that independent marketing agencies can be the best choice for big brands. We pride ourselves on offering big agency smarts and experience combined with small agency innovation and flexibility.”
The Advertising Works managing director, Chris May: “All independent agencies can add as much value to clients as large ones. Joining together and sharing ideas, thoughts and challenges can only enhance the value we can offer.”
BCM partner and managing director Phil McDonald: “It really is exciting to join a group of like-minded media and advertising professionals across Australia. We are already benefitting from sharing learnings and helping to add to the strong voice of the many strong independent, Australian owned media agencies. We firmly believe the future of media here is Australian owned and being independent and we are very excited to be part of the IMAA.”
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