The Independent Media Agencies of Australia (IMAA) announced a series of group savings on industry reporting, training and media tools.
The group deals, brokered by the IMAA and saving members up to 50%, include Nielsen, Roy Morgan, WARC, Amobee, consumer data business Fonto and digital marketing training company Digital Brief.
“Our members have told us these tools are invaluable for their businesses but are often priced out of reach," says
IMAA general manager Sam Buchanan. "This latest group deals arrangement is an opportunity for indies to access those essential industry tools."
The Media Store COO, Jacquie Alley, helped broker the deals.
“This game-changing offering to IMAA members goes a long way in democratising our industry data and systems which for too long have been commercially restrictive for many," says Alley.
"It will not only clean up some murky data access but level the playing field for indies to offer clients the same gold standard tool suites."
Roy Morgan chief digital officer Howard Seccombe says the company wants to support IMAA members in their COVID-19 recovery.
“Roy Morgan has a long history of working with Australia’s independent media agencies and we are pleased to extend this support to all IMAA members. As an independently owned Australian company ourselves, we feel a strong sense of connection to the independent agency sector,” Seccombe says.
IMAA has more than 80 members.
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