Independent media agency, inc. Digital Media, has been appointed as the digital media agency for travel technology platform, TRAVLR.
As well as driving the digital media strategy for TRAVLR’s partnerships with media brands Network 10 on 10Travlr.com.au, MTV on MTVTravel.com, Nickelodeon on NickTravel.com, BBC Global News on DiscoverBeyond.com and The Bali Bible on thebalibible.com, inc. Digital Media will oversee all media planning, buying, and reporting.
TRAVLR consolidates the global travel industry into one seamless user experience via its unique ‘Travel as a Service’ (TaaS) model.
The company licenses its fully managed travel technology software and service offering to media companies, enabling their audiences to discover, plan and book curated and relevant, once-in-a-lifetime travel experiences within their own ecosystem and under their own brand.
Travellers can choose from hundreds of mix’n’match flights, hotels, activities, and curated travel itineraries inspired by their favourite content.
TRAVLR’s chief marketing officer Catherine Zaharias, said: “As a travel technology company which is changing the way the world discovers, plans, and books travel, it’s important we align with progressive and like-minded partners.
“We have been impressed by inc. Digital Media’s comprehensive understanding of our business model and their collaborative team approach. There are many synergies between our two companies in terms of ideation, innovation, and ability to be agile.
“We look forward to a successful partnership with inc. Digital Media.”
Claire O’Connor, inc. Digital Media’s managing director, said: “TRAVLR is an exciting partner which truly complements our client portfolio and company mindset.
“To be able to work alongside a highly entrepreneurial travel technology company which partners with world-class media platforms to create unique travel experiences is an exhilarating prospect.”
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