Rob Tadros.
Digital marketing agency Impressive has launched Impressive Labs, a service designed to empower organisations that prefer to manage their digital marketing internally.
The offering delivers the expertise and guidance that in-house teams often lack, without the costs of traditional agency engagements.
The Impressive Labs Support solution contains three core pillars: strategic guidance, training and development and audits and ad hoc reviews.
Impressive will offer access to senior experts for strategic planning, whether across the entire marketing function or specific channels such as SEO or Google Ads.
Impressive’s offering includes a mix of public workshops and tailored, in-house training sessions to ensure in-house teams stay up to date with the latest tools, strategies, and industry best practices honed from managing millions in client ad spend each month.
Impressive CEO Robert Tadros said although more companies are moving to in-house teams, they still need the training, strategy, and peace of mind that an agency brings.
"With our new In House Support offering, we give clients the best of both worlds at a lower cost than a traditional agency relationship” he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.